Privacy Policy

Effective Date: 07.15.2025

Last Updated: 07.15.2025

Sovereign Bay Advisors (“we,” “our,” “us”) values the privacy and security of our clients, prospective clients, website visitors, and other stakeholders. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in connection with our services, including through our website https://sovbay.com.

By accessing our website or engaging with our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect personal information directly from you, through our website, during the course of providing services, or from authorized third parties. This information may include:

  • Personal Identifiers: Name, mailing address, email address, phone number, date of birth, government-issued identification numbers.

  • Financial Information: Bank account details, investment account information, tax identification numbers, and other financial data necessary to provide advisory services.

  • Professional Information: Employment history, business affiliations, and investment objectives.

  • Technical Data: IP address, browser type, device identifiers, pages visited, and other analytics data collected automatically when you visit our website.

2. How We Use Your Information

We use the information we collect for purposes including:

  • Providing and managing investment advisory and financial planning services.

  • Processing transactions and maintaining client accounts.

  • Communicating with you regarding your account, our services, and important updates.

  • Complying with regulatory and legal requirements.

  • Improving our website and services through analytics and feedback.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

  • With Service Providers: Third-party vendors that assist in providing our services (e.g., custodians, IT service providers, compliance consultants).

  • With Regulators and Legal Authorities: As required by law or regulation, or in response to lawful requests.

  • With Your Consent: If you authorize us to share information with specific parties.

  • In Business Transactions: In connection with a merger, acquisition, or restructuring, where permitted by law.

4. Data Security

We implement industry-standard administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse. While we take reasonable steps to protect your information, no system or transmission over the Internet is completely secure.

5. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including:

  • The right to access and obtain a copy of your personal information.

  • The right to request corrections to your personal information.

  • The right to request deletion of certain personal information, subject to legal and regulatory retention requirements.

  • The right to restrict or object to certain types of processing.

To exercise these rights, contact us at: info@sovbay.com

6. Retention of Information

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

8. Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to enhance website functionality and gather analytics. You can adjust your browser settings to refuse cookies, but some parts of our website may not function properly as a result.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this policy periodically.

10. Contact Us

For questions or concerns about this Privacy Policy, please contact us:

Sovereign Bay Advisors

Website: https://sovbay.com

Email: info@sovbay.com

Phone: (517) 936-8938